Volvo Unveils All-New You Concept, in Frankfurt
Published Monday, 26 September, 2011 by Blog Admin. Categories: New Inventory.
Volvo is making it all about you. From their new global tagline, "Built Around You" to the new concept they've just unveiled in Frankfurt, which is named after you. No, really...it's actually called the You.
The Volvo Concept You is part of the Swedish automaker's strategy to take a significant share of the luxury auto market, over the next few years. To successfully meet this goal, Volvo will, of course, have to revamp their entire model lineup. And, the Concept You embodies the direction of Volvo's most imminent luxury sedan.
Picking up where the Volvo…