Smothers European Volvo

Volvo is making it all about you. From their new global tagline, "Built Around You" to the new concept they've just unveiled in Frankfurt, which is named after you. No, really...it's actually called the You.

The Volvo Concept You is part of the Swedish automaker's strategy to take a significant share of the luxury auto market, over the next few years. To successfully meet this goal, Volvo will, of course, have to revamp their entire model lineup. And, the Concept You embodies the direction of Volvo's most imminent luxury sedan.

Picking up where the Volvo…

Within a year, the Volvo C30 will be going all electric. Drivers will be able to test drive the latest in alternative energy vehicle production.

But C30 is only the tip of Volvo's electric iceberg. Volvo has joined with Siemens AG (Europe's largest engineering company) to develop an entire line of electric vehicles.

"Cooperation with Volvo is an important milestone in the development of top-quality components and systems for electric cars subsequently intended for series production," said Siegfried Russwurm, head of Siemens Industry Sector.¹

Together with Volvo, the company will develop electric motors along with charging systems on as many as 200 Volvo electric cars under real-life conditions, following track test studies.

"We are moving ahead quickly in this area," Volvo Chief Executive Officer Stefan Jacoby said in the carmaker's statement. "Our aim is to be first with the latest technology within electrification. The partnership reinforces our aim to pursue the fast-growing market for electric cars."²

The best way to find out more on new Volvo technology in their cars is by contacting Smothers European Volvo in Santa Rosa, CA.

Source: ^1,2http://www.bloomberg.com/news/2011-08-31/siemens-volvo-cars-partner-on-developing-electric-autos.html